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The Seaside, Oregon branding book is a cheerful guide to a brand built around nostalgia, playfulness, and fresh coastal charm. At its heart is Sammy: a bright-eyed seagull with a heart full of curiosity and wings ready for adventure. Seaside is about reliving the best parts of childhood, reimagined for today.
SEASIDE
PROCESs



Hey it's me!
I've spent a lot of time at Seaside; it helps to have some firsthand familiarity with the town!




The final look



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